Go to…..my you have a sassy mind…Do you like the new blog? Does it look clean, fresh in a different yet familiar way?
That’s the magic of helvetica it looks as fresh and modern as the day it was invented 54 years ago by Max Miedinger with Eduard Hoffmann. Some of you are saying dude it’s just a font others are thinking Mike has way too much time on his hands…what difference does a font make? All the difference.
If you’re still reading you might find this funny…working with Savvy + Company’s talented and oh so patient Julie Tambussi late of Fordham Visual Arts and a two year stint at the Paahsons School of Design (Parsons for the unaffected). Together we set out to design a real estate website according to WWSJD. What Would Steve Jobs Do if he were to have designed a website like this. Three words simple, friendly and focused. Or in his words….
“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains” Steve Jobs
So back to the story…on three separate occasions I sent Julie websites I liked…each time she’d write back one word helvetica. Helvetica, the font was the common element – the thing that made me happy and I think it would have made Steve happy too.
I hope it makes you happy or at least makes it more enjoyable to visit to learn about Charlotte, about buying and selling a home here and occasionally to have a laugh! And if you’re curious about helvetica ….TADAA there’s even a movie there really is.
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Love your new site. “Helvetica” is a great documentary, btw.
C, I have smart savvy friends!
Very interesting, Michael! I’m drawn to the Savvy logo (Bondoni) for some reason but, I GET that attraction! Some sites use ‘funky’ fonts that I find so unappealing–Helvetica is pleasing on the eye and more people are drawn to it; hence the advertising and marketing professionals that choose that for the big ads!