First off…if we ever say listing pinch us…”listing a home for sale” means nothing.

What we believe.

We believe selling a home comes down to smart and strategic marketing – pure and simple. People are motivated to buy a particular home through a complex sometimes maddening combination of emotion and logic. Everyone is looking for their dream home. Which really means they are looking for the home that fits all their needs and wants at a given time.

Often a home buyer will choose the home based on what appears to be a gut feel. While that decision may appear to be emotional it is actually quite logical the confusion is because that part of the brain (limbic) that controls behavior (makes decisions) does not have the capacity for language. The gut decision is then rationalized with facts and figures by the language part of the brain (neocortex) resulting in a gut decision that makes perfect sense! Voila!

We believe the Start With Why marketing principal; brilliantly theorized [please watch the short videohere]by Simon Sinek, is particularly applicable to marketing a home. Its an important distinction and the reason we prefer home marketing to the more typical home listing.

Most real estate agents promote the whats and hows (features and benefits) of the home and use flowery language (see actual example below) to set one home apart from another. We take a different approach working with home sellers we delve deep to determine the WHY. We work closely with homeowners to develop a story, their unique Homestory. What is it that is special about your home, what is it that makes you feel _______? That is the Why, the Wow if you will and peoplebuy the why not the what!

Our marketing plan is in some respects similar to the typical agent, highlighting the necessary whats and hows that appeal to the boarder market. But the similarity ends there – what sets us apart is we Start With Why which helps us find that one buyer for your homeand yes that makes all the difference.


Homebuyers are inundated with features…sound familiar?

This house has…..

Full Brick Home on Cul de Sac, New Screened Porch added 1 Year Ago with 2 Side Decks, Updated Kitchen w/Farm Style Copper Sink, Sub Zero Refrigerator, New Jenn Air Gas Cook Top, New Stainless Oven & Dishwasher, Master Bath Updated w/Granite Double Vanities, Tile Floors & Tile Shower, Jacuzzi Tub w/Plantation Shutters for Privacy, New Water Heater, New Garbage Disposal & Garage Doors, Exterior & Interior Recently Painted, Hardwood Floors, New Carpet & Roof in 2010, 4th Bedroom/Bonus,Surround,Arched Windows & Fireplace, New Updated Spindles on Staircase, Central Vacuum, Security, Irrigation, Invisible Fencing, New Walkways

Wanna buy it?


Photographic brlliance courtesy of photstockeditor